Recently, Ms. Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, was honored with the Digital Empowerment Demonstration award, a sub-award of Excellent Female Entrepreneur in Zhejiang.

The award was the selection and commendation of female entrepreneurs who have made outstanding contributions to the reform and development in Zhejiang. The purpose was to highlight their hard-work and dedication to the society in the tide of entrepreneurial innovation. This evaluation was the affirmation of the digital innovative development achievements of Ningshing Ubay.

Ningshing Ubay cross-border e-commerce was a new business format of Ningshing, and an important part of the company's key cultivation. Ubay adheres to its cross-border e-commerce development ambitions, strove to its innovation, developed fast by promoting the transformation and upgrading of business model, and successfully transformed from traditional cross-border e-commerce into a full-stacked service provider enterprise integrating cross-border e-commerce, brand management, warehousing and logistics.

Under the leadership of Ms. Shi for eight years, Ubay has actively explored digital transformation and development, and built a smart cross-border warehousing management by strengthening the construction of information facilities, upgrading and transforming automated production lines. 

During the epidemic period, Ubay actively raised protective materials and donated those to the front line of anti-epidemic workers. Thus providing material support for winning the epidemic prevention and control. As a result, Ubay was awarded the title of "enterprise with outstanding contribution to epidemic prevention and import of medical materials" by Zhejiang Provincial Department of Commerce.

As an outstanding representative of Ningshing staffs, Ms. Shi led Ubay team to constantly seek for new opportunities and challenges to promote the high-quality development of Ningshing Holdings.